E X P E R I E N C E

OMNICOM / IPG HEALTH

Vice President, Executive Producer | November 2021 – Present

Clients: AZTRAZENECA,GSK, Incyte, Novartis, Pfizer, Travere, Sanofi

• Lead integrated DTC and HCP production across pharmaceutical and healthcare brands within a global holding company structure

• Oversee productions of every scale from concept through delivery. From streamlined single-day shoots to complex, multi-location, million-dollar broadcast campaigns to highly regulated pharmaceutical advertising, where attention to detail, FDA compliance oversight, and stakeholder alignment are critical.

• Manage cross-functional teams including creative, strategy, account, legal, and external production partners throughout the various agencies with in the IPG/Omnicom network.

• Drive cost efficiencies, production innovation, and scalable workflows across brands

• Mentor and develop producers and production staff

• Working with project management and developing annual scopes, defining the workload for the year and aligning it with budget, capacity, and priorities.

FREELANCE

Executive Producer | August 2016- November 2021

Agencies: Publicis Life Brands, Prodigious/Wunderman, Havas Tonic, FCBCure

Clients: AbbVie, GSK, Janssen, Merck, Sanofi, ViiV

• Provided senior production leadership for healthcare direct to consumer brands

• Oversaw national broadcast, digital, and integrated campaigns including drug launches

• Partnered with agency leadership on production strategy and operational efficiency

·       Spearheaded large-scale patient testimonial initiatives across TV, OLV, and social

·       Managed cross-functional teams and external partners to deliver campaigns on time and within budget

GREY NYC

February 2001 – August 2016

Clients: Ad Council, Allergan, AARP, BellSouth, Canon, ConAgra Foods, Darden Restaurants, Diageo, Eli Lilly, GSK, Hasbro, Hess Corporation, Kellogg’s, Novartis, NFL Enterprises,  ONDCP / Partnership for a Drug Free America, Pfizer, Procter & Gamble, Sargento

Vice President, Producer | 2012 – 2016

• Led production teams for major new business pitches, contributing to wins including Pringles, Aquafresh, and Emergen-C

• Directed all global production for Pringles, spearheading international, multilingual shoots and overseeing regional production teams worldwide

• Built and maintained strategic relationships with top directors, editorial houses, and production vendors globally

• Analyzed completed projects to optimize cost controls, improve forecasting, and enhance scheduling efficiencies

Producer | 2007 – 2012

• Produced global, national, and regional television, integrated, and radio campaigns

• Managed all aspects of production from concept through execution

• Led bidding, director/editor/vendor selection, budgeting, estimating, scheduling, filming, and team management

Associate Producer | 2004 – 2007

• Produced broadcast commercials under Executive Producer supervision

• Managed live brand launch events and promotional activations

Assistant Producer | 2002 – 2004

• Oversaw all radio production and TV versioning for BellSouth

• Produced animatics, photomatics, rough cuts, and testing materials

• Supported executive producers on new business and full-scale productions; assumed leadership during post-production when needed

Production Coordinator | 2001 – 2002

• Supported four Group Executive Producers and production teams

• Managed budgets, travel, client presentation materials, reels, footage gathering, and pre-production logistics

SKILLS & EXPERTISE

• Executive Production & Integrated Campaign Leadership

• Global & Multilingual Production

• Budgeting & Cost Control

• Union (SAG, ACTRA, AFM) Expertise

• Vendor & Director Negotiation

• Seamlessly works with Client 3rd party Cost Consultants

• New Business Pitch Leadership

• Domestic & International Shoots

• Project & People Management

• Microsoft Office Suite

EDUCATION

Villanova University 2000
Bachelor of Arts, Communications
Concentration: Media & Film Studies
Minor: Sociology